Gone are the days when you had to deploy large-scale print marketing campaigns to get the word around. Today, you can use any digital channel to market your brand, and reap desired results in no time. Thus, making the business loan worth every penny.
This 2022, try out these five things to grow your business online.
- Invest in social media marketing
Why? Because having a social media presence can help –
- Expand your consumer base
- Build brand awareness
- Boost customer engagement
You can make promotional posts on social media platforms like Facebook (Meta), Instagram, etc., to drive your brand’s visibility. However, you may need to hire the services of a marketing agency to see the results fast.
But if the expense doesn’t fit your budget, you can always take a loan. Most lenders offer simple business loan eligibility criteria so you can easily qualify for one.
- Have a blog or a newsletter
Want to connect with your customers on more than one platform? Setting up a newsletter is the way to go. The reason? You can keep your audience engaged with valuable long-form content, news, or even shopping cart status updates in exchange for their email address and contact details.
You can also send discount codes, vouchers, or offers directly to their inbox, thereby increasing both customer goodwill and brand loyalty, both of which translate to higher ROIs.
- Upgrade to a more responsive website
You may have started your business with a website that just gets the job done. But now, you must upgrade it to facilitate a smoother customer experience. This might involve changing the layout, switching up the website copy or even making the shopping experience smoother by using a more responsive payment gateway.
Remember, doing this requires having funds at your disposal. But if you don’t have them at hand, consider taking a loan at an affordable business loan interest rate.
- Generate high-quality video content
Did you know people prefer video over other forms of content? What’s more, through video content, you can convey a stronger brand message, provide a peek at your brand experience, and even generate educational content through video if your product demands it. Safe to say, if you haven’t considered hopping onto the video content bandwagon yet, now is a great time to start.
- Invest in influencer partnerships
Want to reach out to more people without draining your pocket? Consider micro-influencer partnerships that have followers matching your target audience on social media. These creators usually have a wide audience reach and great engagement rates, meaning more quality leads and greater content engagement for your brand.
Sure, growing your business online requires some investment. But with business loan interest rates at a record low and the high returns from the endeavours justify them all. Most lenders also offer loans at attractive rates and flexible repayment options, and customized plans for your business needs. Need assistance choosing the right plan? You can always use a business loan EMI calculator.